Informal Responsibilities of PR

I wrote this as part of the handbook for the PR team of Upper Room, but this applies to a lot of Christian ministry. I post this in the hopes that this helps you somehow.


Informal Responsibilities:

• Reliability: If you do not get something done, more than any other team, things go wrong and everybody notices.
  
• Timeliness: The university is very deadline-oriented; booking something two weeks before is frequently too late.
  
• Organization: You will need to remember to do a lot of small things with random deadlines that are difficult to remember.
  
• Conscientious: If you do not check your email, you will miss out on a lot of important information and deadlines.
  
• Self-motivation: A good PR team member accomplishes tasks effectively; delegation is ineffective if someone has to be reminded repeatedly to do something.
  
• Communication: When someone is difficult to reach and will not respond to multiple forms of communication, other people wind up doing a large portion of the work, and it is impossible to tell if the other person gets things done.
  
• Innovation: If you are not willing to think outside the box, you will miss out on a lot of ideas that have not been tried before.
  
• Tenacity: People will give excuses as to why they will not table, but at the end of the day, spots have to be filled. You will have to turn people down if they want to do something that will get the organization in trouble with the university.
  
• Adaptability: The school changes its regulations all the time. The ability to adapt to these new regulations on the fly is critical to dealing with them successfully.